The Wall Street Journal ran an article about how to get people to adopt green behaviors. The headline said, “It isn’t financial incentives. It isn’t more information. It’s guilt.”
The article later called it peer pressure, which I think is more accurate than guilt. We don’t know which emotions are at play when people want to be like others. Often they’re not even aware of others’ influence. They may even deny others’ influence.
They just do something because other people are doing it. They’re acting like sheep.
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