The right words to tell your story.
Annette Frahm’s skills include translating complex topics into clean, clear, understandable language. She also has deep experience in environmental writing, from water quality to natural gardening, urban forests to energy efficiency, and in editing. FrahmComm’s associates offer skills in graphic design, web development, printing and more to help bring your project to life.
Website provides tools for coastal restoration projects
Restore America’s Estuaries wanted to created a website to help community members develop a coastal restoration project from concept to proposal. Annette Frahm wrote high‐level, introductory educational information for community members on five topic areas (Flooding, Coastal Erosion, Water Quality, Invasive Species, and Wildlife Habitats). She also researched and summarized project examples, created tools and resources, and developed lists of contacts, funding sources and permitting information.
Blog shows benefits of green shorelines
A salmon recovery program wanted to spread the word about softer shorelines that are benefit both homeowners and fish. Annette Frahm created and wrote a blog for over a year. Topics included frequently asked questions, video profiles of shoreline homeowners, descriptions of shoreline projects and a map to demonstration sites. The most popular post was Sebastian the talking goose. Employer: Lake Washington Cedar Sammamish Watershed.
“Good bugs” guide changes perceptions of garden insects
Many people spray pesticides because they think all bugs are bad. But most insects in the garden are actually helpful. To help gardeners learn about the wide range of “good bugs,” Annette Frahm created Stop Before You Spray.
This easy-to-use field guide features photos, descriptions and benefits of 27 common beneficial insects. Full-page articles in the Seattle Post-Intelligencer and Seattle Times featured the guide, and it has been widely distributed and used. It won a Savvy award from 3CMA, the national City-County Communications and Marketing Association. It is changing the way Northwest gardeners think about insects. Link to online version here. Employer: Local Hazardous Waste Management Program in King County.
Brochures make persuasive case for economic and wildlife benefits of restoration
Annette Frahm turned a 55-page report written by three economists into two engaging and colorful eight-page brochures. The brochures make the case for how restoration benefits local economies along with fish and wildlife. The brochures, aimed at Congressional members and staff, use words, photos and graphics to tell the story of two U.S. Fish & Wildlife Service programs: the Coastal Program and Partners for Fish and Wildlife. Annette was project manager, working closely with the client and graphic design subcontractor. Client: Restore America’s Estuaries.
Guide helps gardeners make better product choices
Some lawn and garden products are harmful to health and the environment, and it’s hard to know which ones to choose. Annette Frahm conceived of “Grow Smart, Grow Safe,” a consumer guide to 600 pest controls and fertilizers, and wrote copy for several editions. It’s now in its 6th edition and online.
The guide provides clear, easy-to-understand information on managing pests along with reviews of brand name product health and environmental hazards. Client: Metro (Portland, Oregon) and Employer: Local Hazardous Waste Management Program in King County.
Brochure helps landscapers sell sustainable practices to clients
The Green Gardening Program wanted to help landscapers explain to their residential clients what sustainable landscape practices are and why they are important.
Annette Frahm interviewed several landscapers to find key concepts and messages and understand their clients’ barriers and benefits. She wrote a brochure, in close coordination with Seattle Public Utilities staff, that used clear, concise language to explain key principles. Landscapers are using it successfully to educate their clients.