Writing

The right words to tell your story.

TypewriterWhether you need blogs or brochures, websites or newsletters, postcards or PowerPoints, turn to FrahmComm. We can help you tell a compelling story that will engage your community and have an impact.

Annette Frahm’s skills include translating complex topics into clean, clear, understandable language. She also has deep experience in environmental writing, from water quality to natural gardening, urban forests to energy efficiency, and in editing. FrahmComm’s associates offer skills in graphic design, web development, printing and more to help bring your project to life.

SELECTED PROJECTS

Brochures make persuasive case for economic and wildlife benefits of restoration

Click here to see entire brochure.

Click here to see entire brochure.

Click here to see entire brochure.

Click here to see entire brochure.

Annette Frahm turned a 55-page report written by three economists into two engaging and colorful eight-page brochures. The brochures make the case for how restoration benefits local economies along with fish and wildlife. The brochures, aimed at Congressional members and staff, use words, photos and graphics to tell the story of two U.S. Fish & Wildlife Service programs: the Coastal Program and Partners for Fish and Wildlife. Annette was project manager, working closely with the client and graphic design subcontractor. Client: Restore America’s Estuaries.
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Brochure helps landscapers sell sustainable practices to clients

The Green Gardening Program wanted to help landscapers explain to their residential clients what sustainable landscape practices are and why they are important. Annette Frahm interviewed several landscapers to find key concepts and messages and understand their clients’ barriers and benefits. She wrote a brochure, in close coordination with Seattle Public Utilities staff, that used clear, concise language to explain key principles. Landscapers are using it successfully.

Sustainable landscape brochure_Page_1 Sustainable landscape brochure_Page_2
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Greenshorelinesblog

Read more here.

Blog shows benefits of green shorelines

A salmon recovery program wanted to spread the word about softer shorelines that are benefit both homeowners and fish. Annette Frahm created and wrote a blog for over a year. Topics included frequently asked questions, video profiles of shoreline homeowners, descriptions of shoreline projects and a map to demonstration  sites. The most popular post was Sebastian the talking goose. Employer: Lake Washington Cedar Sammamish Watershed.
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Grow smart grow safe website

Click for online version.

Guide helps gardeners make better product choices

Some lawn and garden products are harmful to health and the environment, and it’s hard to know which ones to choose. Annette Frahm conceived of “Grow Smart, Grow Safe,” a consumer guide to 600 pest controls and fertilizers, and wrote copy for several editions. It’s now in its 6th edition and online.

The guide provides clear, easy-to-understand information on managing pests along with reviews of brand name product health and environmental hazards. Client: Metro (Portland, Oregon) and Employer: Local Hazardous Waste Management Program in King County.
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Seattle Climate Partnership gains members, survives budget cuts

Click here to see entire booklet.

Click here to see entire booklet.

The Seattle Climate Partnership wanted to add new members, provide simple tools to help businesses reduce their climate footprint and demonstrate progress. Annette Frahm wrote and/or edited guides for seven business sectors to make them more effective. The guides helped the Partnership grew from 75 to 105 members. They proved useful for training, and they were widely used via the Partnership’s web site.

She also wrote the Partnership’s progress report, interviewing businesses and using their stories to demonstrate results. The report was used in meetings with key players, helping the Partnership survive the budget chopping block. Client: City of Seattle Office of Sustainability and Environment.
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Blog helps aging boomers stay active

Active baby boomers don’t want to quit and sit on the couch. The Boomer Athlete blog provides clear descriptions of complex research to help boomers sort through the various things they could do to stay healthy, such as drugs and supplements, strength training and stretching. It also explores Annette’s experiences with workout options such as CrossFit. Some posts created active discussion among readers. Created as part of the Master of Communication in Digital Media Program, University of Washington.

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“Good bugs” guide changes perceptions of garden insects

Many people spray pesticides because they think all bugs are bad. But most insects in the garden are actually helpful. To help gardeners learn about the wide range of “good bugs,” Annette Frahm created Stop Before You Spray.

This easy-to-use field guide features photos, descriptions and benefits of 27 common beneficial insects. Full-page articles in the Seattle Post-Intelligencer and Seattle Times featured the guide, and it has been widely distributed and used. It won a Savvy award from 3CMA, the national City-County Communications and Marketing Association. It is changing the way Northwest gardeners think about insects. Link to online version here. Employer: Local Hazardous Waste Management Program in King County.
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