The seven basic stories, part 2

A few weeks ago I started a list of the seven basic stories. My examples came from Scott Abel at the Content Marketing Retreat. But you can recognize the classic plots in movies, television shows, novels, plays and other stories.

You can find the first four basic storylines here.

Here are the other three storylines.

5. Rags to riches

The main character slowly blossoms from youth to maturity, gains riches and the perfect mate, or goes from obscurity to fame. Think about Cinderella, David Copperfield, Aladdin  or  Jane Eyre.

Surrounded by dark forces who suppress and ridicule him, the Hero slowly blossoms into a mature figure who ultimately gets riches, a kingdom, and the perfect mate.

In this video for Chrysler, a father tells the story of his son’s success. [Read more…]

The seven basic stories, part 1

“What is a story?” asked Scott Abel at last week’s Content Marketing Retreat.

“Stories are patterns, almost always about people and problems.” They usually involve a character and a predicament.

Abel, who calls himself The Content Wrangler, outlined seven different basic plots and provided video examples of each. (He also had a bonus of four other types of videos). Over the next few blogs, I’ll share the list with you.

1. Overcoming the monster

Think David vs. Goliath or man vs. machine. Think destroying a great evil that threatens the land.

See how American Express helped small businesses create and grow Small Business Saturday. They created an event that brings people to small, local businesses across the country and helps small businesses build their customer base. [Read more…]