Would you drive more slowly to win a prize?

Car speeding

What if you could win a prize for safe driving? Would it encourage you to drive more slowly? The answer, an experiment in Sweden found, is yes.

The system uses a camera that takes a picture of every vehicle driving by. If the car is going too fast, the driver receives a speeding ticket. If the car is going at or below the speed limit, the driver is entered into a lottery to win part of the fines from the speeding drivers.

The experiment reduced the average speed of cars driving through a school zone from 32 km per hour to 25 km per hour, according to an article in Drive. [Read more…]