Finding your place–with a great white shark

If you want to build your community, connect with the heart first, mind second. Here’s a video that does just that. Kimi Werner, a diver and spearfisher, shares her story about striving to find her place in the ecosystem.

Werner is a Patagonia spearfishing ambassador. The company shared the video with its community via email and on the web. Patagonia uses stories to build a community that shares the company’s commitment to protecting our environment.