Inadequacy marketing and the magic solution

Magic solution

A magic solution may reduce your anxiety, but at what cost to you and to society?

Marketers are letting us down by making us feel inadequate, says Jonah Sachs in Winning the Story Wars.

Marketing has enormous power and reach. Each of us has received more than one million marketing messages in our lifetime, and they have a big effect on how we see ourselves and the world. In other words, in many ways marketers are mythmakers.

Marketing stories and myths could raise us up, help us grow and mature as individuals and as a society. Instead, for many years marketers have told us that we are somehow incomplete.

Most advertising reinforces emotions like vanity and insecurity. It tells us that we only need to buy a certain product to feel strong and powerful, safe and secure, or sexy and desirable. Sachs calls this inadequacy marketing.

Inadequacy marketing is a two-act story: [Read more…]