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Category: Writing

Writing

John McPhee and writing by omission

John McPhee is one of my favorite authors. He makes me feel like I am present in the place and with the people he writes about. Coming into the Country, …

Web communications / Writing

Three great leads to engage your readers

Your lead needs to grab people by the collar or get them asking questions, said Ann Wylie at a recent workshop sponsored by PRSA Puget Sound. There are three good …

Persuasive communications / Storytelling / Web communications / Writing

Ben the Bear: Ann Wylie and online storytelling

“The bear, known only as Attraction #2, lived in a cage the size of a child’s room.” That is one possible lead for a story about Ben the Bear, said …

Storytelling / Writing

Inadequacy marketing and the magic solution

Marketers are letting us down by making us feel inadequate, says Jonah Sachs in Winning the Story Wars. Marketing has enormous power and reach. Each of us has received more …

Persuasive communications / Storytelling / Video / Writing

How telling better stories can change the world

I just finished reading an intriguing book about storytelling, “Winning the Story Wars: Why those who tell—and live—the best stories will rule the future,” by Jonah Sachs. Sachs takes a …

Persuasive communications / Social marketing / Writing

Translation is not your friend

“What does this mean?” asked Ha Na Park as she held up one finger in the air. Park was speaking last Monday at Social Marketing SPARKS 2014.  If the question …

Storytelling / Writing

Storytelling tips from Star Wars

What can you learn about storytelling from Star Wars? There are many excellent lessons. Let’s start with Luke Skywalker. Luke’s story is a classic “hero’s journey,” a quest to make …

Persuasive communications / Storytelling / Writing

Why your brain loves good storytelling

Here’s a link to an interesting article in the Harvard Business Review. It says that character-driven stories turn on oxytocin, a brain chemical that enhances empathy. In order to activate …

Persuasive communications / Storytelling / Writing

Those who tell stories rule the world

“Those who tell stories rule the world” is the title of a TEDx talk by Shane Snow, a technology journalist and self-described geek. On the TEDx stage, Snow said he …

Storytelling / Video / Writing

The structure of a story

How do you begin creating a story? Start with plot structure, so you have a skeleton to hang your story on. There are three basic plot structures, according to Gabriel …

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