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Tag: Robert Cialdini

Behavior change / Persuasive communications / Social marketing

Michael Bublé and Candid Camera: How social proof works

Ed. note: In honor of my 10th anniversary in business, I am reposting some of the posts from my Sage Enviro blog to make it easier for people to find …

Behavior change / Persuasive communications / Writing

Making it public helps behaviors spread (Contagious, part 4)

Here’s the fourth post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Making it public Things that are public, …

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