We’re all sheep
The Wall Street Journal ran an article about how to get people to adopt green behaviors. The headline said, “It isn’t financial incentives. It isn’t more information. It’s guilt.” The …
Using film, video and writing to tell stories that inspire
The Wall Street Journal ran an article about how to get people to adopt green behaviors. The headline said, “It isn’t financial incentives. It isn’t more information. It’s guilt.” The …
Ed. note: In honor of my 10th anniversary in business, I am reposting some of the posts from my Sage Enviro blog to make it easier for people to find …
Here’s the fourth post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Making it public Things that are public, …