Tell them a story

Here’s the sixth, and last, post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread.


If you want people to remember something, don’t just give them facts. Tell them a story.

How many of you remember the story of the Trojan horse? I bet everyone does. And that’s a really old story, written by Virgil in the time of Augustus. Stories are inherently more engrossing than basic facts, Berger says. They have a plot; they’re vivid and engaging. [Read more…]