How hidden words make you feel old, and other upbeat subjects
Ed. note: In honor of my 10th anniversary in business, I am reposting some of the posts from my (now-defunct) Sage Enviro blog to make it easier for people to …
Michael Bublé and Candid Camera: How social proof works
Ed. note: In honor of my 10th anniversary in business, I am reposting some of the posts from my Sage Enviro blog to make it easier for people to find …
Lucky iron fish eliminates anemia
Imagine eliminating anemia in a Cambodian community through a simple fish made of iron, used in cooking pots. See the story in this gorgeous YouTube video. http://www.youtube.com/watch?v=G9eecKQenuo The fish story …
Tell them a story
Here’s the sixth, and last, post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Stories If you want people to …
If it’s useful, people will share (Contagious, part 5)
Here’s the fifth post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Practical Value The good news is that getting …
Making it public helps behaviors spread (Contagious, part 4)
Here’s the fourth post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Making it public Things that are public, …
Emotion: When we share, we care (Contagious, part 3)
I’m in the middle of a writing few posts about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas, and behaviors spread. Here is …
Triggers: top of mind, tip of tongue (Contagious, part 2)
In my last post, I talked about the first of six STEPPS to crafting contagious content: Social Currency. Here is #2. Triggers: Top of mind, tip of tongue Triggers are …
Contagious: book says social influence plays a key role
Why do products, ideas, and behaviors catch on? A book I read recently has some fascinating explanations. Over the next few posts, I’ll tell you some of what I found …
Celebrate National Punctuation Day
Today is National Punctuation Day. To celebrate the occasion, the editors of PR News came up with their top punctuation pet peeves. Here are their favorite gaffes to avoid. I picked …