Get your malaria here: storytelling on the web
In 2010 UNICEF did a guerrilla marketing campaign about dirty water. The project set up a vending machine on a crowded street in New York City. Here’s how it worked. …
Using film, video and writing to tell stories that inspire
In 2010 UNICEF did a guerrilla marketing campaign about dirty water. The project set up a vending machine on a crowded street in New York City. Here’s how it worked. …
Yesterday UW Medicine posted a video I made for them on their Facebook page. The video, “Pallative care: Helping patients improve quality of life,” tells two stories: a patient’s widow …
If you want to connect with your community, words alone won’t do it. You need visuals too. As the smart folks at Sightline said in a recent blog, leaving out …
A few weeks ago I started a list of the seven basic stories. My examples came from Scott Abel at the Content Marketing Retreat. But you can recognize the classic …
“What is a story?” asked Scott Abel at last week’s Content Marketing Retreat. “Stories are patterns, almost always about people and problems.” They usually involve a character and a predicament. …