New palliative care video online

Yesterday UW Medicine posted a video I made for them on their Facebook page. The video, “Pallative care: Helping patients improve quality of life,” tells two stories: a patient’s widow …

The seven basic stories, part 1

“What is a story?” asked Scott Abel at last week’s Content Marketing Retreat. “Stories are patterns, almost always about people and problems.” They usually involve a character and a predicament. …