Tell them a story
Here’s the sixth, and last, post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Stories If you want people to …
If it’s useful, people will share (Contagious, part 5)
Here’s the fifth post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Practical Value The good news is that getting …
Making it public helps behaviors spread (Contagious, part 4)
Here’s the fourth post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Making it public Things that are public, …
Emotion: When we share, we care (Contagious, part 3)
I’m in the middle of a writing few posts about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas, and behaviors spread. Here is …
Triggers: top of mind, tip of tongue (Contagious, part 2)
In my last post, I talked about the first of six STEPPS to crafting contagious content: Social Currency. Here is #2. Triggers: Top of mind, tip of tongue Triggers are …
Contagious: book says social influence plays a key role
Why do products, ideas, and behaviors catch on? A book I read recently has some fascinating explanations. Over the next few posts, I’ll tell you some of what I found …