Using film, video and writing to tell stories that educate and inspire
Here’s the fourth post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Making it public Things that are public, …
In my last post, I talked about the first of six STEPPS to crafting contagious content: Social Currency. Here is #2. Triggers: Top of mind, tip of tongue Triggers are …
Why do products, ideas, and behaviors catch on? A book I read recently has some fascinating explanations. Over the next few posts, I’ll tell you some of what I found …