The power of emotion: Duracell honors the underdog

Derrick Coleman has been deaf since he was three years old. This year he went to the Super Bowl with the Seattle Seahawks–and helped win the game.

Duracell’s inspiring 60-second video about the challenges Coleman faced, and overcame, has garnered more than 22 million views on YouTube. That’s one way to get people talking about your brand or issue.

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