How to make your ideas stick like duct tape
Duct tape is designed for a long-term bond. If you’re trying to change someone’s behavior, beliefs or opinions, wouldn’t you like your ideas to stick in the same way? I’m …
The power of emotion: Duracell honors the underdog
Derrick Coleman has been deaf since he was three years old. This year he went to the Super Bowl with the Seattle Seahawks–and helped win the game. Duracell’s inspiring 60-second …
Cool resource to help think through ways to change behavior
The next time you’re planning a behavior change project, take a look at Artefact’s behavior change strategy cards. They can help you brainstorm new ideas. The set of 23 cards …
Short and sweet
Every month I receive an email newsletter from speaking coach Candace BelAir. I always open it for two reasons: It contains a useful tip for public speaking or effective communication. …
Eating cookies or socializing: Changing the habit loop
Why did he eat a cookie as a mid-afternoon break? Every day at about 3:30 Charles Duhigg would go to the cafeteria, buy a cookie and chat with his co-workers. …
Get your malaria here: storytelling on the web
http://www.youtube.com/watch?v=QkOtNcqopDg In 2010 UNICEF did a guerrilla marketing campaign about dirty water. The project set up a vending machine on a crowded street in New York City. Here’s how it …
The Super Bowl and supersize bowls
Americans are fat. More than two-thirds of adults in the U.S. are overweight or obese. Big portions are a big reason. Drinks, snacks and meals have all gotten bigger over …
The storyteller isn’t just another old white guy
M. Sanjayan is the lead scientist for the Nature Conservancy. He also has a great knack as a storyteller. This is highly unusual. Most scientists are not very good storytellers. …
Plant Amnesty: Make ‘em laugh to save the trees
Plant Amnesty does not use the nudge. The Seattle nonprofit group does not gently press people to change their behavior. The organization’s mission is “to end the senseless torture and …
Denis Hayes: Nudging people to take the stairs
How do you get people to take the stairs instead of the elevator? Denis Hayes suggests designing buildings so the stairs are the obvious choice. If the first thing you …