Get your malaria here: storytelling on the web
http://www.youtube.com/watch?v=QkOtNcqopDg In 2010 UNICEF did a guerrilla marketing campaign about dirty water. The project set up a vending machine on a crowded street in New York City. Here’s how it …
The storyteller isn’t just another old white guy
M. Sanjayan is the lead scientist for the Nature Conservancy. He also has a great knack as a storyteller. This is highly unusual. Most scientists are not very good storytellers. …
Tell them a story
Here’s the sixth, and last, post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Stories If you want people to …
Engaging with your community online
Last week’s Go Green Seattle conference fired up my thinking about sustainability, climate change and making a difference. It was an energizing day of connections and conversations. Some of the questions …