Videos on how to water for healthy plants

I’ve been working with In Harmony Sustainable Landscapes to produce a series of videos teaching people proper watering methods. The idea is that if you water slowly and deeply, your plants will be healthier and less prone to drought stress. The videos, featuring In Harmony co-owner Ladd Smith, explore watering systems, timers, gauges and sensors, and specific tips for new plants and trees.

Here is the first video that explains watering principles.

You can find all of the videos on In Harmony’s blog. I created and am writing posts for the blog as part of our effort to improve In Harmony’s content marketing and online presence.

Rainbow Bend video premieres

“Restoring Rainbow Bend: Good for People and Fish” premiered last week at the annual Cedar River celebration. The video, produced by King County, features the story of the Millers, long-term residents who faced persistent flooding. The Rainbow Bend project moved people like the Millers out of harm’s way, returned the river to its flood plain and restored critical salmon habitat. The restoration site area is now used by hundreds of fish year-round. It is the largest project done to date on the Cedar River.

The video was produced by King County. My role was scriptwriting, interviews and direction.

Palliative care video wins Clarion Award

The video I produced for UW Medicine about palliative care has won a national Clarion Award from the Association for Women in Communications.

“Palliative care: helping patients improve quality of life” tells two stories: a terminally ill patient who got married at UW Medical Center (told by his widow) and a patient living with an artificial heart while she awaits a transplant. Two physicians describe UW Medicine’s approach to palliative care. Palliative care helps patients with serious illnesses and their families choose medical care that respects their needs, reduces pain and improves quality of life.

I produced the video as an independent study while I was enrolled in the University of Washington’s Master of Communication in Digital Media program, now part of the Communication Leadership program. Thank you to Alex Stonehill at UW and Elizabeth Hunter at UW Medicine.

The seven basic stories, part 1

“What is a story?” asked Scott Abel at last week’s Content Marketing Retreat.

“Stories are patterns, almost always about people and problems.” They usually involve a character and a predicament.

Abel, who calls himself The Content Wrangler, outlined seven different basic plots and provided video examples of each. (He also had a bonus of four other types of videos). Over the next few blogs, I’ll share the list with you.

1. Overcoming the monster

Think David vs. Goliath or man vs. machine. Think destroying a great evil that threatens the land.

See how American Express helped small businesses create and grow Small Business Saturday. They created an event that brings people to small, local businesses across the country and helps small businesses build their customer base. [Read more…]