The power of emotion: Duracell honors the underdog
Derrick Coleman has been deaf since he was three years old. This year he went to the Super Bowl with the Seattle Seahawks–and helped win the game. Duracell’s inspiring 60-second …
Storytelling in PR
Here’s an interesting article from PR Insider about storytelling. According to the author Marilyn Fancher, “truly compelling stories always share two things: Emotional relevance and an understanding of the nature …
Get your malaria here: storytelling on the web
In 2010 UNICEF did a guerrilla marketing campaign about dirty water. The project set up a vending machine on a crowded street in New York City. Here’s how it worked. …
9 life lessons I’ve learned from my cats
At the beginning of each year, we often consider how to change the way we live. This year, I’m going to use my cats as role models. The ancient Egyptians …
The storyteller isn’t just another old white guy
M. Sanjayan is the lead scientist for the Nature Conservancy. He also has a great knack as a storyteller. This is highly unusual. Most scientists are not very good storytellers. …
Tell them a story
Here’s the sixth, and last, post about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas and behaviors spread. Stories If you want people to …
New palliative care video online
Yesterday UW Medicine posted a video I made for them on their Facebook page. The video, “Pallative care: Helping patients improve quality of life,” tells two stories: a patient’s widow …
A picture helps tell a story
If you want to connect with your community, words alone won’t do it. You need visuals too. As the smart folks at Sightline said in a recent blog, leaving out …
The seven basic stories, part 2
A few weeks ago I started a list of the seven basic stories. My examples came from Scott Abel at the Content Marketing Retreat. But you can recognize the classic …
The seven basic stories, part 1
“What is a story?” asked Scott Abel at last week’s Content Marketing Retreat. “Stories are patterns, almost always about people and problems.” They usually involve a character and a predicament. …